Startup India 2019

Startup India 2019

In 2019, the startup ecosystem may further evolve from challenges such as regulations, fundraising, lack of mentoring, scaling correctly, managing cash flow and even finding the right employees. Indian consumers have changed behaviour in different regions and fragmented markets may be a roadblock to market strategies.

India risks squandering the demographic opportunity if it cannot create quality employment opportunities at scale. Investment in both human and physical capital, R&D and innovation, ease of doing business may increase economic activity in the country and may improve its global innovation ranking.

Without an appropriate enabling environment, there will be an inappropriate emphasis on near-term commercial viability leading to lack of scale for startups. Higher incentives for investment across sectors, macroeconomic indicators for stability and structural reforms will improve the business ecosystem.

Innovation efforts could sustain financial performance. Innovation program integrated with business strategy, culture and focus on the end user to meet market expectations may transform the customer experience. Startup ecosystem will progress with Government initiatives such as Skills India and Startup India.

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